AMHERST, Mass. (Oct 9, 2013) – OrthoLite, the leading provider of comfort insoles worn by millions of runners and fitness enthusiasts worldwide, announced today its supporting sponsorship of the Runner’s World Half Marathon and Festival, October 18-20, 2013, in Bethlehem, Penn. The festival features kids races on Oct. 18, a 5-K and 10-K on Oct. 19 and a half-marathon on Oct. 20.
“We are pleased to join the second annual Runner’s World Half Marathon as a supporting sponsor and offer consumers the ultimate in comfort throughout the race weekend. Our company values align with those of Runner’s World because we both strive to help runners of all levels achieve their personal fitness and performance goals,” said Glenn Barrett, OrthoLite CEO. “We look forward to an exciting weekend in the hometown of Runner’s World and to celebrate the performance of elite and casual runners alike.”
Through this partnership, OrthoLite is honoring its mission of providing high quality and comfortable shoe insoles to help runners achieve peak performance. OrthoLite will participate in several events throughout the weekend, including a barbecue with top running bloggers, and will host a booth at the festival to educate marathon participants about the superior comfort and innovative technology of its insoles through custom fittings, samples and discounts.
“OrthoLite provides runners with comfort and technology in their footwear that is vital for long-term health and fulfillment in the sport,” said Runner’s World publisher Molly O’Keefe. “We’re excited to have OrthoLite as a partner in the Runner’s World Half.”
ABOUT THE RUNNER’S WORLD HALF MARATHON AND RUNNING FESTIVAL: The Runner’s World Half Marathon and Festival presented by Altra Zero Drop Footwear is a weekend-long celebration of running at ArtsQuest Center at SteelStacks in Bethlehem, Penn.. It features kids’ runs on Friday, Oct. 18 and 5-K and 10-K races on Saturday, Oct. 19 before the half-marathon on Sunday, Oct. 20, as well as running-related seminars, movies, live music, and a health and fitness expo. The event, produced by Rodale Inc.’s Runner’s World magazine, recently added the Eukanuba Dog Run on Saturday, October 19, and announced that legendary race director, philanthropist, motivational speaker, and accomplished athlete Dave McGillivray will be the keynote speaker Saturday night. Olympic Gold–Medalist Summer Sanders will also participate in the weekend. The 2012 inaugural event, with more than 6,000 participants, was awarded Silver Certification from the Council of Responsible Sport for its commitment to environmental and social responsibility. For more information or to register for any of the races or events, log on to www.RWHalf.com or get instant updates on twitter and Facebook.
ABOUT ORTHOLITE: OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open-cell foam insoles found in more than 140 million shoes each year, including ASICS, Clarks, New Balance, Merrell, Nike, Puma, Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, breathability and durability. OrthoLite insoles can now be purchased through a partnership with Amazon. For every pair of insoles sold, OrthoLite will donate $1 to the Level Field Fund, a grant-giving program that strives to bridge gaps in funding to uniquely talented athletes.