Green Machine: Green Machine: OrthoLite Introduces Two Eco-Friendly Insoles

October/November 2018

OrthoLite’s new product launch could help the footwear industry take another step toward a more circular economy. At The Materials Show in Portland, Oregon, Wednesday, the foam and insole manufacturer launched Eco Hybrid, a foam made from upcycled scraps from its own production floor. OrthoLite collects scraps of foam, grinds the waste down into small…

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Power 150

October 29, 2018

Under Barrett, the company opened a new factory in Vietnam, along with a facility in China, accelerating the development of more sustainable products.

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Orvis PRO Wading Boot With Ortholite X25 Insole

September 20, 2018

There are breakthrough innovations that elevate performance to another level in the evolution of a product. The Orvis PRO Boot is a collaboration between Orvis and Ortholite to create the Orvis PRO Wading Boot with Ortholite X25 insole, to be sold online and in-store worldwide starting January 2019.

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Marty Greenwald named global sales director at OrthoLite

September 9, 2018

Marty Greenwald of Boylston has been named global sales director of OrthoLite, the company has announced.OrthoLite said the company aims to expand its reach geographically with the new position.

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Industry Moves: August 2018

August 22, 2018

Comfort and performance insoles manufacturer OrthoLite has hired Marty Greenwald as global sales director. The newly created position is expected to expand OrthoLite’s reach geographically while providing additional support to brand partners as well as the company’s sales division in the United States, Asia, Europe and South America. Greenwald has spent the past 23 years working in the footwear component division of MacNeill Engineering.

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Denver Delivers Again At ORSM

August 3, 2018

In the city’s second Outdoor Retailer show, Denver delivered steady traffic, busy booths and plenty of energy at Outdoor Retailer Summer Market, according to interviews with a number of exhibitors and a few retailers.

Many attendees continued to remark on the smooth transition to Denver, which continues to earn accolades for the city’s diverse food, lodging and transportation options as well as friendly locals.

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A LIFETIME OF SELLING

August 1, 2018

Dear CB, The biggest piece of advice I can give you right now is to simply, “Go for it.” Looking back on this journey of 27 years (and still counting), all I can say is to jump in with both feet. Don’t be afraid. Don’t look back.

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How This Insole Company Plans to Eliminate Waste at Its Global Factories

July 27, 2018

As one of the leading providers of footwear insoles, OrthoLite is the brand you feel but rarely see. It’s been working for 20 years with top brands such as Clarks, New Balance and Asics to make shoes more comfortable.

Here, chief sales officer C.B. Tuite talks about what’s next from OrthoLite and why the company has made sustainability a priority.

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Olivia Billingsley Joins OrthoLite As Sales Manager

July 11, 2018

OrthoLite, a leading provider of insoles, announced the hire of Olivia Billingsley as sales manager, Premium. With nearly two decades of experience in footwear sales, design and development, Billingsley’s expertise will further enhance OrthoLite’s collaborative efforts with brand partners such as Clarks, Kenneth Cole, Keds, Rockport and Michael Kors.

“Olivia has a diverse background across a variety of footwear brands, and we’re thrilled that she has joined our dynamic sales team,” said C.B. Tuite, chief sales officer for OrthoLite.

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The Best Running Shoes

June 22, 2018

Whether you’re pounding pavement or hitting trails, you need a trusty pair of running shoes. Even if you’re not trying to win the Chicago Marathon, a good pair of sneakers makes training far more enjoyable. Aside from the colossal impact your shoes have on your performance, you can’t underestimate the importance of comfort either. There are tons of styles out there, from sleek, barefoot models to thick, maximalist options. From minimal to maximum, road to trail, here are the best running shoes available.

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Control Is A Fine Line Between Success and Failure

June 11, 2018

Control what you can and let others control what they can. Sounds simple enough to think it’s obvious? It’s true. It’s a very simple piece of advice that’s so obvious on a granular level that it can be easy to forget. In fact, it cost me more than a million dollars to learn this lesson. The best advice isn’t always the flashiest, newest tip; it’s the most practical. Without it I wouldn’t be here today as CEO and Chairman of OrthoLite, the insole technology found in billions of fashion, casual and athletic shoes.

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Under Armour Unveils a Pride Iteration of Its HOVR Sonic Shoes

June 8, 2018

Sportswear label Under Armour celebrates Pride Month with its latest iteration of the classic HOVR Sonic sneakers. The running shoe takes on a Pride edition, adorned with colorful rainbow hues across its midsoles. The lightweight shoes weigh in at approximately eight ounces to deliver comfortable wear over long periods of time.

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How Technical Meets Trend in Today’s Active Wardrobe

May/ June 2018

Call it co-mingling, or call it corroding barriers, but outdoor is affecting fashion and fashion is affecting outdoor like never before. “The way we live is changing what we mean by performance,” stated trend forecaster Haysun Hahn during an event held earlier this year. “Most consumer product must be multi-task, cross-seasonable and sustainability-conscious,” she said, adding, “There is no one sitting here that isn’t wearing at least two pieces that don’t come from an outdoor active sport genesis.”

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Plus Awards

March 2018

Fittingly, the first-ever Plus Award for design excellence in the Insoles category was won by the industry’s leading supplier, OrthoLite. The full article is available in the Footwear Plus March 2018 edition (page 33).

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OrthoLite Steps Toward Circularity with Eco Hybrid

February 8, 2018

OrthoLite’s new product launch could help the footwear industry take another step toward a more circular economy. At The Materials Show in Portland, Oregon, Wednesday, the foam and insole manufacturer launched Eco Hybrid, a foam made from upcycled scraps from its own production floor. OrthoLite collects scraps of foam, grinds the waste down into small…

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