New Arbesko 382 shoe line features X40 OrthoLite foam inserts for high rebound and optimum cushioning
Amherst, Mass. (July 10, 2013) – OrthoLite, the leader of open cell foam insoles, announces a partnership with Arbesko, the Scandinavian market leader of safety and occupational footwear. X40 OrthoLite insert is currently featured in the newest Arbesko safety shoe, the comfortable and lightweight Arbesko 382. Additionally, X40 OrthoLite will be introduced in five new Arbesko styles beginning in August 2013.
The X40 OrthoLite insole has a unique high rebound technology that combines virgin PU and recycled rubber, creating a breathable insole that enhances the insert’s elasticity rating by over 40 percent. The X40 OrthoLite foam technology provides the wearer with an insole that supports the foot, reduces impact, and provides the ultimate cushioning. In addition, the X40 material is also moisture wicking and anti-microbial.
“For people working on their feet all day long, it is crucial to choose a shoe that provides stability and support,” said Pamela Gelsomini, OrthoLite president. “With the long-lasting elasticity and resilience of the X40, Arbesko customers will now have the extra spring in their step that they need to make it through the workday.”
To celebrate its partnership with OrthoLite, Arbesko is offering customers who purchase the Arbesko 382 in stores a free extra pair of OrthoLite X40 inserts, while supplies last, to feel the difference not only in their safety shoes at work, but also in their leisure time.
“At Arbesko, our goal is to offer our customers shoes that will provide comfort throughout a long day of work,” said Peter Geisler, Arbesko CEO and owner. “When we decided to create a collection that focused on comfort and low weight, the decision to use OrthoLite was easy. The innovative OrthoLite technology provides a level of comfort that our customers deserve in their shoes.”
The Arbesko 382 is available for purchase in European stores in Belgium, Denmark, Norway, the United Kingdom, Sweden, and Switzerland, among other countries. OrthoLite X40 inserts will also be available in stores for the after-market as accessories from August onwards.
About OrthoLite: OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open cell foam insoles found in more than 120 million shoes each year including, Asics, Carhartt, New Balance, Merrell, Nike, Puma, Vans, and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, breathability and durability. OrthoLite insoles can now be purchased through a partnership with Amazon. For every pair of insoles sold, OrthoLite will donate $1 to the Level Field Fund, a grant-giving program that strives to bridge gaps in funding to uniquely talented athletes. To purchase insoles or for more information, please visit www.ortholite.com.
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