Amherst, MA (May 9, 2012) – OrthoLite®, the leader of open cell foam insoles, has partnered with Carhartt® to incorporate its insole technology into the legendary work brand’s versatile collection. Beginning in spring 2012, OrthoLite insoles have been incorporated into all styles of Carhartt footwear to combine its comfort with the long-lasting durability of Carhartt.
With the inclusion of OrthoLite, Carhartt footwear will feature the unparalleled benefits of OrthoLite performance, including breathability, moisture control, anti-microbial properties and long-term cushioning. Proprietary to Carhartt, OrthoLite is also integrated into the footwear tongues providing “top-to-bottom” long-term comfort in performance work boots.
“We are excited to launch OrthoLite technology in Carhartt footwear,” said Pamela Gelsomini, OrthoLite president. “OrthoLite technology is the perfect foam for this tough footwear; when a consumer thinks of Carhartt footwear, they think of durability, functionality, and comfort. These are two great brands in one great product that will create a long and loyal relationship with customers.”
First introduced in January 2012, the Carhartt footwear collection, now paired with OrthoLite, reflects the ultimate in toughness, protection, and comfort. Carhartt’s spring line consists of 26 styles with an additional fall line expansion of 22 styles to be launched in August. Known for its legendary durable work products for men and women, Carhartt will look to expand into outdoor and casual footwear lines in coming seasons.
“When looking to enhance the comfort level of our footwear, OrthoLite was an easy choice,” said Sue Fuller, general merchandising manager for Carhartt. “Now that Carhartt chose OrthoLite as a consistent and integral component throughout the entire line, hardworking men and women and outdoor enthusiasts alike are certain to appreciate the great stability and resilience this insole has to offer.”
Carhartt footwear is available at the company’s own retail stores, work doors, farm, and ranch outlets and sporting goods retailers nationwide or by visiting www.carhartt.com. For more information on Carhartt Footwear or becoming a Carhartt footwear retailer; contact Black Diamond Group at info@bdboots.com or call 855-277-8944.
About OrthoLite: OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open cell foam insoles found in more than 100 million shoes each year including, Asics, Carhartt, New Balance, Merrell, Nike, Puma, Vans, and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, breathability and durability. OrthoLite insoles can now be purchased through a partnership with Amazon. For every pair of insoles sold, OrthoLite will donate $1 to the Level Field Fund, a grant-giving program that strives to bridge gaps in funding to uniquely talented athletes. To purchase insoles or for more information, please visit www.ortholite.com.
About Carhartt: Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,400 employees worldwide, Carhartt is privately owned and managed by the descendants of the company‘s founder, Hamilton Carhartt.
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